Government Body target Percorsi

Once again, Percorsi came out on top of a recent tender to produce a new internal publication for a national government body. Percorsi’s design team are currently working on the creative as we speak, so watch this space for further news …

Marketing experts within the engineering industry: getting down to the nuts and bolts of your business

There’s no getting away from the current economic environment and the extreme competitive pressure to produce more customers, increase revenue, and create greater profits.

And on top of that, you’re expected to improve and promote your image and company positioning. As fewer customers mean less demand; less demand means efforts to stimulate demand (i.e. marketing) needs to be increased.

That’s why successful companies know you don’t abandon your marketing strategies in a recession; as history shows over and again, companies failing to market themselves during these times suffer loss of market share and an irreparable dip in awareness of the services they offer.

One thing is for sure, in this deeply worrying economic downturn marketing approaches have to become much smarter, using every tool possible to ensure delivery is more targeted, more personalised and more effective in engaging with customers. Brand and position yourself correctly to an unambiguous market and your success rate will increase significantly.

As one of the most experienced marketing agencies in the Midlands, Percorsi understand your products and services and the industry you operate in. Our full marketing service includes launching new products, creating corporate identities, literature production, website development and design, strategies and plans, e-marketing, as well as direct marketing campaigns.

We focus on presenting complex technical information in a language customers relate to, using stunning creative to display and promote products, and underpinning them with powerful hard-hitting words.

To find out how 15 years experience of marketing the engineering industry can help your business get to the next level call 01332 370022 or email info@percorsidesign.co.uk.

How to drive more customers to your website

Do you know what your customers think about your website?

One of the main ways people decide if you’re the best company to contact is the first impression they gain of your website. Properly done it should showcase your capabilities, position you in the market and engage with customers. And with so many websites clamouring for attention, it’s vital visitors find and are persuaded to click on yours. Once on the site, you need to capture and hold their attention; if you don’t ‘hook’ them within the first thirty seconds on the site, chances are you’ve lost them.

But its’ not enough to just write about what you do in the hope people will be interested, you now have to engage and connect to deliver a customer experience that encourages, motivates and inspires them to explore further. And it’s crucial you take advantage of social media networks, and use Search Engine Optimisation to see how your competitors’ websites rank compared to yours.

How does your website stack up?

• Do customers find it easy to use and navigate around?
• Does it engage and connect to deliver a customer experience?
• Is it written in a style and language that engages and inspires them?
• Is there an effective ‘hook’ on the site to motivate them to read on?
• Does your ‘call to action’ compel customers to contact you?

By getting this mix right, you’ll see your online presence soar. So, if you're serious about winning new clients you should work with Percorsi, an agency who deliver results!

Marketing reviews available for a limited time only.

Percorsi are offering a FREE website and marketing review for a limited period. Call us now on 01332 370022 to make sure you don’t miss yours! Click here for more information.

Website refresh for PXtech

Percorsi have begun work on PXtech’s marketing campaign starting with a refresh of their website.

Percorsi have produced a fresh and informative new site, enhancing user interaction through the incorporation of Flash elements and a new Blog.

In conjunction with the website refresh, Percorsi have also designed a logo suite for all of PXtech's products and services.

View the new site here.

Percorsi launch Facebook fan page

We have taken the opportunity to raise our profile among social networking sites. We are already present on Twitter so the next step for us was to create a Facebook fan page.

You can follow us on Twitter here and become a fan of Percorsi on Facebook here.

New website for Children First Derby

Percorsi have just completed the design and production of a website for Children First Derby. The Derby based charity work with children and families to make a positive impact on their lives and the local community.

Children First Derby approached Percorsi to refresh their existing website. The aim was to make the site more friendly and appealing to children whilst retaining its informative messages for parents, families and social workers. Percorsi gave the site a bright, fresh feel and also the option for the client to update news and downloadable documents.

Take a look at the new website here.

The work that Children First does would not be possible without the donations they receive. If you would like to make a donation to Children First then you can do it online here.

If you are thinking about a website refresh or any other project, give Percorsi a call on 01332 370022 or visit our website www.percorsidesign.co.uk.