Derbyshire, Leicestershire & Rutland Air Ambulance appointed Percorsi for specialist help in raising their profile. Percorsi have launched an innovative marketing campaign to combat the credit crunch and ensure DLRAA are able to stay flying high and saving lives.DLRAA are a registered charity relying purely on public donations to keep this vital service saving lives and costs over £1.5 million each year. Last year over 1,250 missions were flown, averaging 4 missions a day. The team serve an area of 1.2 million people living across Derbyshire, Leicestershire and Rutland.
The testimonial based campaign features TV adverts, billboards, emails, sms text and a direct mail piece to be distributed throughout the counties to promote the invaluable work the charity does. The concept focuses on real life rescue missions, such as 11-year-old Jack, who was rescued following a playground accident and had a very serious head injury, Mike was the star of the TV adverts, retelling his account of the horrific car crash in which he was trapped for four hours.
Emily-Jane (pictured), who suffered serious injuries in a car accident was glad to help raise the profile of DLRAA by appearing in their billboard campaign.
To read their stories, view the campaign online or make a donation please visit www.myairambulance.org
To see other examples of our work, take a look at our newly-refreshed website www.percorsidesign.co.uk
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