An article recently published on the importance of advertising during the recession had these main arguments:1. The golden rule is to stay in touch with your customers
2. If you are inconsistent they won’t trust you
3. If they can’t find you they will go to your competitor
4. And if they forget who you are, you’ll have to start all over again
We all know that recessions will come and go, but it is important that a client’s reputation doesn’t disappear with it. In times like this advertising and PR really demonstrate their potential. Reputation management has always been important but, now more than ever, should be the backbone for a solid marketing strategy.
Advertising will play an important role during the recession as should not be put on the backburner as a way to keep costs down. The ‘credit crunch’ doesn’t appear to be subsiding any time soon so it is absolutely critical that your business maintains its presence during these tough times. A lot of companies are in the same boat but if we stop doing business with each other that is when businesses will suffer!
Advertising your business does not necessarily mean spending a fortune; you may just need an alternative approach to traditional advertising methods. If for example you usually spend the majority of your advertising budget on paper direct mail campaigns, why not save money by opting for a targeted e-mail campaign instead? These can be just as effective and you save money on printing costs.
Use the recession to assess what you are doing and ask yourself the following questions:
• How cost-effective is your marketing?
• Could you be getting better results for the same cost?
• Are there alternative ways to reach your audience?
• Could you generate more referrals?
• What do you have in place that can be improved upon?
The recession will pass and businesses will come out the other side grateful that the hard work that their marketeers have put into their brands have helped them survive these uncertain times.
How can we help?
Percorsi will be able to highlight the potential of under utilised marketing tactics and create some new innovative techniques to help you improve your sales, leads and prospects. Our free review will help you identify new opportunities you may never have thought existed. Don't miss out and start generating permanent, powerful results.
It will cost you nothing to take advantage of this offer. Either call 01332 370022 or email info@percorsidesign.co.uk and we will be in touch to arrange a free consultancy meeting.
