Percorsi were chosen by the Derbyshire, Leicestershire & Rutland Air Ambulance to execute a full re-brand of their life-saving charity. The DLRAA, based at East Midlands Airport, has a primary response area of 2,100 square miles throughout Derbyshire, Leicestershire and Rutland. Serving in excess of 1.2 million people.The DLRAA brand and identity have been designed to promote the invaluable work the charity does. Percorsi have designed a brand that creates a sense of regional identity and pride for those who donate money to the DLRAA.
In conjunction with the rebrand of the DLRAA, Percorsi have also re designed the logo for the DLRAA’s umbrella charity the Warwickshire & Northamptonshire Air Ambulance (WNAA).
Air Ambulance campaign launch...
Building on the success of the Derbyshire, Leicestershire & Rutland Air Ambulance rebrand, Percorsi are today, launching a new advertising campaign for the high-flying charity.
The testimonial-based campaign highlights the excellent work that the DLRAA do every day.
Keep your eyes peeled for TV ads, billboards and direct mailers throughout the counties or view them here www.myairambulance.org.
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