Air Ambulance Heroes Run off to a flying start!

The sun shone on Sunday to provide a fantastic backdrop to a successful and fun filled day at the Air Ambulance Heroes Run event held at Dishley Grange, Loughborough. After being tasked to organise and manage a series of four Heroes run events for Air Ambulance across the Midlands, it was great to see the first of these get off to such a fantastic start. Men, women, and children of all ages turned out to take part in the run, sporting a wide range of colourful Super Hero costumes that ranged from full scuba diving gear, to women in superhero pants, to entire families dressed as superwoman, superman and spiderman. And for those people who preferred a more leisurely pace, a Sunday morning stroll around the course with the dog proved to be a big hit too.

Cat Foster, Fundraising Manager for Air Ambulance said “ The run was a great success with around 300 runners, families and friends demonstrating their support for the Derbyshire, Leicestershire and Rutland Air Ambulance. It was a thoroughly enjoyable day and we would like to thank everyone who turned up to support this life saving charity”

So, if you want to show your support for your local Air Ambulance Heroes, sign up for an event near you. Registration is simple, just go to www.wnaa.co.uk or www.dlraa.co.uk and with a few clicks you're signed up!

New life breathed into two Air Ambulance Websites

Fantastic news. Air Ambulance websites have been given a new lease of life, so both dlraa.co.uk and wnaa.co.uk are now live!

Percorsi were up against extremely tight timescales to produce dynamic changes to the two sites, and at the same time maintaining brand consistency as well as the individual identities of DLRAA and WNAA. Essential features of the websites included clear and direct access to users page of interest, with relevant and up to date links and strong calls to action for this crucial service. The result is an engaging and vibrant site, which includes: eCommerce, Donation gateway, full Content Management System, RSS News Feeds, Video Integration, and a complete Intranet for employees.

Phew, we’ve barely had time to draw breath before we’re on to our next one!

Percorsi have moved! You can now find us at Friar Gate Studios.

After searching for the perfect office, Percorsi has moved just a few minutes closer to the city centre into the newly built Friar Gate Studios - and we couldn't have asked for a better location for our new home in Derby.

Percorsi continues to grow and that's why we're saying a fond farewell to our old premises in Vernon Gate and an excited Hello to our new Friar Gate Studios office.

You can now find Percorsi at Friar Gate Studios, Ford Street, Derby, DE1 1EE. Our phone number remains the same, so you can still reach us on 01332 370022.

Click here for a map of our new location.

Percorsi are now proud sponsors of Disabled Pride UK

Percorsi are proud to announce that they are now sponsors of Disabled Pride UK.

Disabled Pride UK aims to celebrate the diversity of disability by challenging negative and destructive attitudes towards disabled people. The celebration will culminate in a series of organised events throughout the UK on an annual basis.

Percorsi are on board to provide strategic marketing assistance to Disabled Pride UK. The logo is just the start! Keep your eyes peeled for future announcements...

How regular withdrawals from Percorsi's InfoBank could help boost your business

Percorsi know how tough it is in the current environment so we're providing lots of great tips and advice on marketing your business to increase sales and profits and get the results you want.

From now on our monthly newsletter will feature our latest tips and marketing tricks to help boost your business, along with our fantastic and newest offers. (If you don't already receive our monthly emailers then sign up here.)

And if that's not enough, Percorsi will soon be opening our FREE InfoBank, where you'll be able to read and download lots of expert and informative articles and features to demystify the marketing process for your business. So keep your eyes peeled for further news on the launch of our Information Bank!

Here's a little taster of what we're offering...

HOW TO IMPROVE PROFITS BY BETTER MARKETING

Marketing isn't something your business does for fun, it's a tool you use to make sure people see and hear about the services and products you're offering and where they can buy them. That's why savvy business owners know that good marketing is essential to achieving your objectives and improving your bottom line. And in times when we could all do with a little help, Percorsi has set out our top ten tips on how your business can better market itself by implementing these pragmatic and incredibly effective approaches. Download full article.

Government Body target Percorsi

Once again, Percorsi came out on top of a recent tender to produce a new internal publication for a national government body. Percorsi’s design team are currently working on the creative as we speak, so watch this space for further news …

Marketing experts within the engineering industry: getting down to the nuts and bolts of your business

There’s no getting away from the current economic environment and the extreme competitive pressure to produce more customers, increase revenue, and create greater profits.

And on top of that, you’re expected to improve and promote your image and company positioning. As fewer customers mean less demand; less demand means efforts to stimulate demand (i.e. marketing) needs to be increased.

That’s why successful companies know you don’t abandon your marketing strategies in a recession; as history shows over and again, companies failing to market themselves during these times suffer loss of market share and an irreparable dip in awareness of the services they offer.

One thing is for sure, in this deeply worrying economic downturn marketing approaches have to become much smarter, using every tool possible to ensure delivery is more targeted, more personalised and more effective in engaging with customers. Brand and position yourself correctly to an unambiguous market and your success rate will increase significantly.

As one of the most experienced marketing agencies in the Midlands, Percorsi understand your products and services and the industry you operate in. Our full marketing service includes launching new products, creating corporate identities, literature production, website development and design, strategies and plans, e-marketing, as well as direct marketing campaigns.

We focus on presenting complex technical information in a language customers relate to, using stunning creative to display and promote products, and underpinning them with powerful hard-hitting words.

To find out how 15 years experience of marketing the engineering industry can help your business get to the next level call 01332 370022 or email info@percorsidesign.co.uk.